EGM creates bespoke music marketing campaigns which help independent artists achieve maximum impact for their music releases and tour activity. Our principal focus is on digital marketing with a particular expertise in helping you to increase ROI from your social media efforts.
In addition, we can work with you to plan a fully integrated campaign that includes press, radio, streaming and retail marketing.
Every marketing campaign identifies the goals that need to be achieved to take the artist’s career forward and the key performance indicators that need to be measured in order to measure success. Our campaigns are data driven so that campaign tactics can be swiftly adjusted if needed and insights are reported to assist with long term strategic career development.
We are very budget consciousness and when planning your campaign we work with you to identify the best way to achieve value for money.
We also work with independent labels who need support during busy times of the year or who are from overseas and want to take advantage of our local knowledge.
EGM also has a strong track record in assisting companies achieve their marketing goals via our content creation services and campaign planning.
EGM can create written, audio and video content that engages potential clients and connects with them across the marketing landscape. Our principal focus is on digital marketing with a particular expertise in helping you to increase ROI from your social media efforts.
These campaigns can be used for Brand Awareness, Lead Generation, and Retargeting. EGM identifies campaign goals and KPIs as part of every campaign and we can assist you with long term and short term planning.
In addition to our end-to-end integrated campaigns EGM now offers Social Channel Campaigns. These focus on one particular platform such as Facebook or Twitter and are ideal for clients looking for a smaller budget campaign as a way to on-ramp their digital marketing. These campaigns are offered on a rolling 30 day basis and are best used in conjunction with budgeted social media marketing spend.